2026-07-12

Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’

Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’

The Avocado Pit (TL;DR)

  • 🥑 Instagram's Adam Mosseri suggests a simple fix: don't like AI? Just don't have it in your feed.
  • 🤔 Mosseri doesn't want to filter AI content but believes users should have the choice.
  • 🎙️ These comments came during a chat on Lenny Rachitsky's podcast.

Why It Matters

Let's cut to the chase, fellow tech enthusiasts—Adam Mosseri, the head honcho of Instagram, just dropped a truth bomb about AI. During a recent podcast chat, he basically said, "If AI content bugs you, just don't let it worm its way into your feed." Simple advice, right? But in a world where algorithms are as unpredictable as a cat on catnip, that's easier said than done.

What This Means for You

If you're an Instagram user who finds AI-generated content as welcome as a pop-up ad in 2005, there's hope. Mosseri's stance—let's call it the "DIY AI Filter"—suggests it's up to you to curate your feed. The platform won't do the filtering for you, but it will empower you to make those choices. Think of it as Marie Kondo-ing your Instagram experience. If it doesn't spark joy, let it go!

The Source Code (Summary)

Adam Mosseri, Instagram's head, shared his thoughts on AI content during an interview with Lenny Rachitsky. He believes that while Instagram shouldn't filter AI content outright, users should have the power to decide whether they want it in their feed. This approach aims to give users more control over their content consumption without making decisions for them.

Fresh Take

In a digital landscape where AI-generated content is as prevalent as avocado toast in a hipster café, Mosseri's stance is refreshingly straightforward. It's like telling someone who hates country music not to tune into the country station. Groundbreaking? Maybe not. But it's a reminder that at the end of the day, the power to curate your digital experience is in your hands. So, next time an AI-generated post makes you roll your eyes, remember: it's your feed, your rules.

Read the full AI | The Verge article → Click here

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