NEW ARTIFICIAL INTELLIGENCE ADVERTISING LAW ALERT!- New York Amends General Business Law To Require Disclosures For AI-Generated “Synthetic Performers” In Advertising
Key Takeaways
- 🗽 New York's new law mandates clear labeling of AI-generated "synthetic performers" in ads.
- 🎭 Aimed at ensuring transparency and consumer awareness in modern advertising.
- 📜 The amendment adds a layer of regulation to the ever-expanding AI influence.
Why It Matters
In a world where AI is the celebrity impersonator we never asked for, New York is stepping up its game. Forget asking for autographs; now, you might need to ask for a certificate of authenticity. The state has passed a law requiring advertisers to disclose when they're using AI-generated "synthetic performers". Translation: if that stunning model selling you the latest gadget isn't real, you deserve to know.
What This Means for You
For the everyday consumer, this means no more being bamboozled by digital doppelgängers. Expect to see some fine print (or maybe a loud disclaimer) when an AI is doing the selling. Advertisers and brands using AI for that extra pizzazz will now have to be upfront about it. This could lead to a more informed public, and less of that "wait, is this real?" moment we've all had while scrolling through feeds.
The Source Code (Summary)
New York has made a legal move to amend its General Business Law, demanding transparency when AI-generated "synthetic performers" are used in advertising. This means any ad featuring a digital model or actor will need to disclose its AI origins. The aim is to keep consumers informed and ensure that what you see is really what you get—or at least, that you know what you're getting isn't entirely real.
Fresh Take
This move by New York is like the fashion industry finally admitting that Photoshop is a thing—except now it's AI. As we dive deeper into the uncanny valley, where AI-created beings look more human than some humans, it's refreshing to see a push for honesty in advertising. This law is a nod towards consumer rights in the age of digital innovation. It's also a gentle reminder that while AI can do a lot, it still can't replace the charm of good old authenticity. Here's hoping other states and industries take note.
Read the full The National Law Review article → Click here
